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			<title>Alte Z&#xfc;rcher Blog - advertising</title>
			<link>http://blog.forthmedia.com/index.cfm</link>
			<description>blog Blog</description>
			<language>en-us</language>
			<pubDate>Wed, 08 Sep 2010 09:05:55-0400</pubDate>
			<lastBuildDate>Mon, 22 Dec 2008 15:51:00-0400</lastBuildDate>
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				<title>The Day The Earth Stood Still</title>
				<link>http://blog.forthmedia.com/index.cfm/2008/12/22/The-Day-The-Earth-Stood-Still</link>
				<description>
				
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I&apos;ve been meaning to do a regular series on Swiss advertising, which I find quite interesting for various reasons. Mostly it&apos;s quite fun. The following is a recent example (apologies for the poor scan from a newspaper).

&lt;img src=&quot;http://blog.forthmedia.com/images/blog_images/14dezember.jpg&quot;&gt;

Using the film promo as an ad spoof is not a new idea, but this has a little twist for me that says something about Switzerland. The event being advertised is the big timetable change that occurs every year. Often it doesn&apos;t mean many big changes, but in a country where public transport is an integral part of life, even small timetable changes have to be taken seriously. I know many times and connections by heart for example (sad bastard I hear you say).

So what is this? Self mocking or just trying to inject some fun into a regular ritual?
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				<category>advertising</category>				
				
				<category>society</category>				
				
				<pubDate>Mon, 22 Dec 2008 15:51:00-0400</pubDate>
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